One of West London’s most iconic hair salons approached us for a refresh of their imagery and website. Enter HARI’s, the legendary hotspot of the ‘70s, where style icons like Twiggy came religiously for their weekly cut and blow-dry. Founded by Hari Salem in 1976, HARI’s remains a family-owned business, with its heritage and spirit at the heart of the brand.
For the imagery, we brought the hairdresser’s toolkit to life while embracing HARI’s signature red throughout the campaign. The brand sought to revive its ’70s edge while remaining classic and aspirational.
Photographer
Tais Sirote
